On 21st March 2012, Forum Europe will host the European Cloud Computing Conference in The Hotel, Central Brussels. It will be the opportunity to hear from professionals from the technology industry, EU policymakers and other stakeholders for a debate on the current state and the future of Cloud Computing in Europe. Cloud Computing is becoming increasingly utilised by private and public organisations, and has the potential to play a key role in tomorrow’s economy by generating growth and creating jobs. With US cloud providers currently leading the way in the global market, there is a need for the EU to act now in order to develop a European Cloud Market and ensure that the huge potential for industry is achieved.The European Commission recently held a public consultation on Cloud Computing in order to appreciate the use of the technology and to understand the obstacles affecting the adoption of Cloud services. Based on this and on other research, in 2012, Commissioner Kroes will be releasing a document analysing the current role that Europe is playing in this sector and outlining their plans for the delivery of a future EU-wide cloud computing strategy.The aim of The 2012 European Cloud Computing Conference is to debate how to implement a well defined European Cloud Computing Strategy. It will examine the numerous opportunities offered by the Cloud; discuss the issues related to the technology from policy, business, technology and user perspectives; and will highlight the need for a EU Cloud policy and regulatory framework. Finally, the conference will be the opportunity to look into the necessity of standardisation to guarantee interoperability between Cloud providers in order to create a competitive European market for Cloud services and to “make Europe not just Cloud-Friendly but Cloud Active”.