Masterclass Leaders:Richard Mosley, Author of ‘The Employer Brand: Bringing the best of brand management to people at work’ and the forthcoming ‘Employer Brand Management: Thought provoking lessons from the world’s leading employers’ Steve Ehrlich, Leading North American thought leader and speaker on digital employer brand marketing, whose expertise has helped shape digital recruitment strategies at Deloitte, Disney, GSK and Walmart among many others. BenefitsDevelop a compelling case for employer brand investmentMake the transition from HR initiative to business imperativeLearn how brand management techniques can transform the impact of HR Develop a benefit-led, performance-driven EVP Master the art of differentiationAttract the talent your organisation needs to achieve its goalsLeverage ‘digital’ to drive down cost and drive up connectivityGet to grips with the latest developments in social and mobile marketingIdentify your key measures of success ObjectivesTo bring you the latest best practices and next practices in employer brand management.To apply the latest tools and techniques through on-line demonstrations and case study ‘work-outs’. To provide an opportunity for you to share insights and experience with fellow ‘talent marketeers’.