In order to meet the growing demand from China’s intelligent building market, Guangzhou Guangya Messe Frankfurt Co Ltd, together with China Council for the Promotion of International Trade – Shanghai Pudong Sub-Branch and Shanghai Hongshan Exhibition Service Co Ltd, will launch the brand-new Shanghai Intelligent Building Technology fair from 20 – 22 September 2012 at Shanghai World Expo Exhibition and Convention Center. Focused on the theme “IntelligentBuilding“, the fair will occupy approximately 6,000 sqm of exhibition space. Exhibitors will be offering a range of products that include generic cabling, smart home and public facility management systems, safety and access controls, video and audio systems, intelligent sun shading systems and accessories, hotel intelligent systems, electrical engineering products and much more.A variety of forums and seminars will also be held concurrently to enrich the event for both visitors and exhibitors. With the help of industry leaders in both the private and public sectors, the show’s fringe programmes will offer insight to the latest developments and trends in the industry. Thousands of industry professionals involved in system integration, construction, architecture and interior design are expected to attend the show.Commenting on the fair, Mr Wolfgang Marzin, President and Chief Executive Officer (CEO) of Messe Frankfurt, said, “Shanghai Intelligent Building Technolgy is another important step in our internationalisation strategy and it will strengthen our presence in one of the world’s most important growth regions. And we will continue to expand our portfolio of events in Asia under the Light+Building umbrella. We are very pleased that Shanghai Hongshan Exhibition Service Co Ltd has agreed to join forces with us for Shanghai Intelligent Building Technology.”Mr Richard Li, Deputy General Manager of Messe Frankfurt in China, added, “Shanghai Hongshan Exhibition Service Co Ltd has already established an excellent track record by holding intelligent building related trade fairs in Shanghai since 2007. Their local experience, combined with Messe Frankfurt’s own brand of building technology fairs, will offer industry players strong synergy opportunities. The Shanghai Intelligent Building Technology fair will surely provide a one-stop platform for entry intoEast China’s intelligent building market.”Shanghai Intelligent Building Technology show is part of Messe Frankfurt’s architecture and technology shows, headed by the biennial Light+Building event in Frankfurt, Germany. For more information regarding the 2012 show, please send email to building(at)china.messefrankfurt.com to contact the organiser.