The EIB and the Jordan Ministry of Tourism & Antiquities organise a one-day conference on how to promote sustainable tourism in the Mediterranean and meeting people's expectations of job creation and long-term development in the aftermath of the Arab spring.The tourism industry cannot ignore the environmental concerns (climate change, water scarcity...) facing the Mediterranean region. Appropriate policies need to be developed, possibly involving difficult choices and large investments, if the future of tourism in the region is to be safeguarded.The event will challenge businesses and governments to address sustainability issues in the tourism sector, presenting case studies and success stories from around the Mediterranean and beyond.