Online and social media have grown rapidly and have become increasingly important. Not only can social media help public administrations and institutions to promote their organisation’s initiatives and objectives, they can also add to the fruitful dialogue with the public and even help to improve internal processes.How can they do that?A niche seminar"Social Media for Public Administrations and Institutions"on this will take place on 21st - 22nd March 2013 in Berlin.Learn how to cope with visible criticism and how to turn it into a fruitful dialog with your audiencesPick up strategies for achieving great effects with little effortBenefit from the interactive workshop session and develop your own social media mixWith the contribution of experienced social media and communication experts:Antoine Mallia, Information and Communications Officer, Web Editor, Communication Unit, DG Employment, Social, Affairs & Inclusion, European CommissionJohn Shewell, Head of Communications, Brighton & Hove City Council, United Kingdom Nick Dawe, Digital Media Manager, UCL, Communications & Marketing, University College London (UCL), United Kingdom Carl Henrik Josephson, Senior Communications Expert and European Programme Communications Manager, Denmark