MAITRE project recognises the importance of equipping researchers with the tools with which skilled media professionals address the public.Here a list of breakdown of MAITRE seminars:Inside knowledge of the inner functioning of print, broadcast and online mediaCoaching on how to deal with the media successfully, specially when tackling controversial issues and performing under pressureGuidance towards how to properly judge a project´s perceived news value. Dos and don’ts. You will get an understanding of both the best practices and the typical mistakes often made when talking to the mediaWhat’s your story and how to get your key messages across clearly and concisely, avoiding jargon and unnecessary technical terms. Professional advice to put together a good press release and deliver a well finished statementPractice to cope with TV and radio interview situations. You will be put on the spot and will be trained how to convey your key message in the best way. Hints and tips to create credibility on the Web and through social networksConstructive feedback to the exercises performed in the workshop, putting special emphasis on TV and radio practicesOpportunity to network and engage with like-minded food scientists.