After distribution channels started shifting towards the digital, the interaction between financial institutions and customers started to change. Yet since marketing is a human-centric science, it seemed natural to us to focus e-Marketing on practical real-life experiences. More than ten case studies from various regions, an out of the box insight by non-banking players, focused roundtable discussion on customer experience in the omni-channel era, together with our electronic polling and networking applications, create a bridge between business, customer and the digital world. Are you ready to enter?