The Chinese language is surrounded by myths. Westerners who speak Chinese are easily looked at as a bit exotic, while Chinese is a language spoken by more than a billion people.Each step you take in learning Chinese as a Westerner working in China will be rewarded a hundredfold. Gaining insight in the system of the Chinese language will allow you to understand what is at stake in cross cultural EU-China cooperation on the level of language and communication. Too often language difference is totally neglected while its impact is huge.Even a basic understanding of the language will help you to improve your internal and external communication in China. It is a crucial tool in commercial strategy and management in China.In this intensive training you gain insight in the Chinese language, both in the script and in pronunciation. You move from layman to someone with insight in the Chinese language. This puts you in a different position in China and will enable you to break the ice in a way that will charm your Chinese counterpart. It will help you to overcome the exaggerated gap and mystical perceptions of the Chinese language. This day will bring you closer to China and will help you in many ways in your assignment in China.