The Global IP Exchange is an invitation-only forum providing 100 hand selected directors of IP, heads of patent, trademark, brand protection and anti-counterfeiting to meet, network, benchmark and share ideas and best practices on how to overcome the critical challenges facing the intellectual property sector now and in years to come. Senior IP professionals can discover what strategies and solutions other companies are adopting across the full range of IP rights, whilst developing new business partnerships. Focusing on IP strategy, monetization, portfolio management, cost control and emerging markets challenges and opportunities, attendees will tailor their agenda by selecting case studies, lively panel debates, peer sharing roundtable discussions, interactive BrainWeave sessions and one-on-one business meetings. The Global IP Exchange has become the ‘must-attend’ event in the IP calendar. By attending you will benefit from the focus on strategies to increase the value of and safeguard your company’s IP portfolio through innovation and enhanced protection techniques.