The European communication plan is an absolute must, a prerequisite for effective communication. But mastering a communication plan requires a great deal of expertise: one must respect each stage, move one step at a time, match messages to targets, have evaluation methods, and ensure synergy between different actions. This module offers a specialised approach through a  session of exercises and a detailed focus on information and communication technology.Content:Defining the communication strategy.Conception, implementation and steering the communicationThe European media plan.Introducing information and communication technology into the communication plan.Audit and evaluation of the communication plan.Practical exercises.This training is given in EnglishWhen? 18, 20, 25 and 27 March, 1,3 et 4 April 2014 (7 evenings from 6 to 9 pm)Fee:550 euros475 euros (Individuals and Nonprofit)