Why should you attend: Is your organization is burdened by the need for the executive team to micro-manage the workforce. Do you seem to be establishing and enforcing an endless number of policies? Are you struggling with low productivity in spite of hiring quality employees? The root of the problem may be the lack of engagement by the majority of staff to the primary purpose of the organization and their failure to align with its principles. Numerous studies have demonstrated that companies with clearly articulated and fully embedded mission and values regularly outperform their competitors. In today's rapidly changing and increasingly complex marketplace simply having a unique product, a creative sales strategy or charismatic leadership is not sufficient for sustained success.The challenge for organizations is to be laser-focused on their purpose and connect employees activities to the accomplishment of that mission. In addition, well-defined principles must be disseminated at all levels to provide a touchstone for major and minor decisions. Areas Covered in the Session:Defining core ideologyThe process of crafting purpose and principle statementsShaping corporate culture through core ideologyCommunicating and embedding purpose and principleUsing purpose and principles to create a competitive advantageAssessing the organizational impact of purpose and principlesWho Will Benefit:Board MembersSenior ExecutivesHR LeadersConsultantsGregory A. Gast SPHR, CMC® is a leadership advisor, organizational consultant, entrepreneur and HR expert who is founder and current/former president of several multi-million dollar professional services firms. Greg founded his current firm Thirdstage Consulting to focus his work on transforming organizational life through the development of values-based leaders and organizations.