2014 International Symposium on Business, Banking, Marketing and Economy (ISBBME 2014) aims to provide a forum for researchers, practitioners, and professionals from the industry, academia and government to discourse on research and development, professional practice in Business, Banking, Marketing and Economy. ISBBME 2014 will be held in Singapore during August 15-17, 2014. It is one of the leading international conferences for presenting novel and fundamental advances in the fields of Business, Banking, Marketing and Economy. It also serves to foster communication among researchers and practitioners working in a wide variety of scientific areas with a common interest in improving Business, Banking, Marketing and Economy.All submissions will be peer reviewed and evaluated based on originality, technical and/or research content/depth, correctness, relevance to conference, contributions, and readability. Submissions will be chosen based on technical merit, interest, applicability, and how well they fit a coherent and balanced technical program. All submitted articles should report original, previously unpublished research results, experimental or theoretical, and will be peer-reviewed. Articles submitted to the conference should meet these criteria and must not be under consideration for publication elsewhere.