We all accept that we need to communicate clear, concise messages that people remember. We have grown tired of buzzwords like ‘stakeholder’ and ‘optimization’. We are not at all convinced by messy ‘missions’ and ‘visions’. We can all create clear, precise messages if we apply some basic principles to our communications. So, come to our free workshop, learn some tips and put them  into practice.Who this is for:This session is for anyone who has to prepare a presentation, write a paper in the EU policy influencing game or pitches to new clients in the corporate world. It is not just for the communications teams – but for anyone who is in the business of trying to influence the EU institutions, their members, their customers or the media.In this session we will look at:     The nature of corporate and institution public sector messages     How messages resonate and are remembered     The Message House – big ideas sold with big words     Proof points – evidence, storytelling, facts and figuresAudience participation required:This is an interactive session and you will take part in group work where you will compete to develop the best messages. You’ll meet lots of nice people too!