The objective of the conference is to provide an opportunity for academics to discuss new concepts, progressive methodologies, embryonic approaches and innovative practices within the world of business and the wider social environment. Given that social enquiry is still a maturing field of study within this region, it is crucial that business systems, processes and structures are considered in conjunction with contributions from such contemporary fields of discourse as media studies, psychology, sociology and tourism education. This is indeed pertinent for understanding service sector economies and societies, as well as comprehending the future role of education as a strategy and contributor to a sustainable learning culture and environment.