The European communication plan is an absolute must for effective communication campaign. But mastering it requires a great deal of expertise. This course will help you develop, implement and assess your global European communication plan, by forging strong links between European, national and local levels. It also focuses on messages development, creativity and ethics. DURATION12 heures spread over 4 eveningsDATES30 November, 2 and 7 December 2015 from 18:00 to 21:0022 February 2016 from 18:00 to 21:00CONTENTPart 1 Defining the communication strategyPositioning and tasks of the communication leaderDiagnosis and analysis of the mechanisms in place or to be developedDefining the communication strategyPart 2 Conception, implementation and steering the communication Drawing up the communication plan. Proposing a Mission Statement in light of the organisation’s overall policyMastering communication concepts, techniques and toolsDetermining, prioritising and quantifying communication objectivesIdentifying and prioritising target audiences and messagesCommunication, creativity and ethicsIdentifying information and communication tools to include in the strategyNetworkingImplementation and steeringPart 3 Audit and evaluationToolsProspective analysis methods Measuring impact METHODOLOGYThe training methodology is based on the combination of theory and practical exercises.This module can also be followed as part of the whole programme on European non-profit communication