OverviewNew Patients are vital for growing and sustaining a Health Care Provider's Practice. Patient attraction has become an enormous business resulting in highly visible Internet-based HIPAA training violations and risks for providers. Websites, social media, patient satisfaction surveys, email and text messaging sold by vendors including Business Associates are all subject to HIPAA rules that are frequently overlooked or ignored.Why Should You AttendHIPAA compliance for the most common patient attraction tools are clear and unequivocal. One look at health care plans on provider's website can provide undeniable evidence of a HIPAA violation and indications of other violations to be investigated. The lack of Patient Privacy when misusing patient attraction tools can cause to suspect the provider to reveal a breach wide open on the Internet for all to see. This includes the U.S. Department of Health and Human Services (HHS) and State Attorney General enforcement agents. A covered entity’s breach for all to see! Areas Covered in this WebinarWhether you have a website, a LinkedIn page, or use Facebook, Twitter, Youtube, or Instagram, you are exposing your practice/business to a potential hipaa privacy rule breach. The avenues of electronic communications are growing and we must grow with it in order to maintain HIPAA compliance and keep the integrity and privacy of patients and their protected health information. In this webinar, policies and procedures will be discussed that will help to ensure a compliant understanding of the usage of social media, marketing efforts and website development. This is more than posting a notice or opt-out message. This is an accurate, comprehensive and easy to implement way of patient engagement through examples and recent breaches. Your entire practice/business personnel should be aware of the harmful effects of the misuse of social media, marketing, and websites and the devices used to access these portals.Learning ObjectivesPatient Engagement Tips: Protect Patients’ Privacy and PHI, Build the RelationshipHIPAA-Compliant Policies and ProceduresSocial Media: Reviews, Testimonials, and LikesMarketing: Phone Calls, Emails, and Text MessagesWebsites: What to Post and Not to PostPortable Devices and Electronic Communications NetworkWho Will BenefitHIPAA Compliance Officials (HIPAA Officers)Compliance DirectorsPractice Managers Privacy OfficersSecurity OfficersCEO’sCFO’sCOO’sChief Information Officers Information Systems ManagersHealth Information ManagersHealthcare Counsel/lawyersOffice ManagersContracts ManagersChief Clinical OfficersHuman Resource ProfessionalsLevelBeginner