5 EVENTS IN ONE:Innovative Commercial Models & Strategies for MedTechSales Force Effectiveness & Distributor Management for MedTechMultichannel & Digital Marketing for MedTechPhysician Training & Education for Medical DevicesCompetitive Intelligence & Customer Insights for MedTechWHY ATTEND?Understand what are next generation commercial models and approaches and how medtech companies can become more patient and customer-centric.Appreciate how in-house sales forces or external distributors are communicating “value”” to customers in new ways and are moving towards effective Key Account Management.Find out what is the right mix of “classical” vs modern multi-channel marketing approaches and how key customers can be engaged though digital channels with effective “pull” vs “push” messages.Discover how medtech leaders are enhancing customer and competitive intelligence through smart analytics to develop deeper insights which improve commercial performance.Benchmark with experts in customer, physician or surgical training, to see how they are adding-value for them and providing an enhanced customer experience.