OVERVIEWIn the past two years, Mobile Commerce has sped up significantly with new momentum and is expected to boom in the coming year of 2016. Worldwide mobile commerce transactions, led primarily by the Asia-Pacific region, will grow drastically from the $500 billion expected in 2015 to $1 trillion by 2017 (IDC, August 2015).This booming market presents unprecedented business opportunities to all stakeholders in the ecosystem. However, to successfully dig and reap the potential, one must understand well all the pressing issues, explore workable approaches to tackle challenges and formulate the best strategy to optimize revenue.One key market development is the surge of mobile commerce not only in transaction amount but also in its percentage of e-commerce in Asia. Not wanting to miss this huge market potential in the mobile commerce space, stakeholders are fast pacing to enhance their business and market engagement strategy. Another spotlight is the synergies and partnerships among mobile banking, mobile payments, mobile money transfer and mobile shopping, soon after their respective developments in the recent years.Responding to these exciting market offers, Neoedge’s 8th Mobile Commerce Summit ASIA 2016, with the theme of “Revenue Optimization through Market Engagement and Innovative Technology”, will develop a most efficient learning and networking platform for all stakeholders to discuss, share, explore, build partnership and achieve ultimate success. The Summit will provide comprehensive and interactive experience incorporating presentations, panel discussions, case studies, break-out sessions and round table discussions.Media Collaboration and Summit Registration Enquiries: enquiry[at]neo-edge.com Eugene Azucena, Senior Marketing Manager – Neoedge Telecoms & Research Phone: +65 6557 9168 Fax: +65 6557 9188