By Attending This Course, You WillIncrease the sales and marketing ROI of your brands by learning how to determine the marketing tactics that will effectively leverage opportunities in the market.Ensure your future brand marketing plans will logically link marketing tactics to smarter patient / stakeholder insight and analysis.Know how to design marketing mixes for your brands in “Red Ocean” (highly competitive) markets that are superior to the competition.Learn how to make the competition irrelevant by creating “Blue Ocean” (highly innovative) market environments for some brands, using value innovation concepts and tools.Be armed with a box full of handy tools you can use back in the office.Benefit from Edouard's wealth of experience in training & coaching numerous pharma companies on best-practice pharma brand marketing planning across a wide spectrum of therapeutic and geographical markets.Why You Should AttendThe Content: You will learn how and when to use simple but powerful analytical tools in a well-structured process that culminates in the design of “visionary”, high-impact brand plans with a logic between the final action plan and market dynamics. You will be armed with a box full of handy tools that can be implemented as of first day you return to the office!The Expert: Edouard forces you to think “out-of-the-box”. He challenges his audience and, while he is an authority in pharma marketing strategy, he also transposes learnings from other industries to stimulate creative thinking. His approach sparks plenty of new ideas!The Pharma Brand Planning Course is the only available public training course delivered by Edouard Demeire on the topic of brand planning.