The need for effective communication measures for the implementation and promotion of the EU fund achievements has never been higher. The over-saturation of information in media and public space has created a stronger than ever need to transform traditional programme and project communication actions in order to give the people a memorable message about the good work carried out in your programme or project and the opportunities that have been created as a result.The content of the event is built around very practical experiences and case studies of the speakers and participants focusing on the most pressing challenges and practical examples of day-to-day work of EU fund communicators:•      Involving stakeholders - how to convince my stakeholders that the proposed communication activities are vital to overall Programme success?•      Mapping out target groups – what are the practical approaches of identifying and understanding the actual target groups?•      What approaches my colleagues are using to deliver the communication –joining forces within and beyond the organisation, power ocal events, using potential of project partners, etc?•      Evaluation of communication – is there an efficient and practical solution to assessment of effectiveness of communication activities? The event will offer the opportunity to go beyond general experience exchange by focusing on discussing the practical experience presented by EU fund communication practitioners and communication trainers.The case studies and training cover topics such as creating and managing ideas and memorable promotion campaigns, delivering successful communication activities with a limited budget as well as practical tips on how to understand and evaluate the effectiveness of communication activity (an internet campaign, a local event, etc).