Overview Digital is rewriting the playbook of both business and IT. With the right digital technologies, firms can develop new business models, find new revenue streams, deliver exceptional customer experience and optimize business operations. This, however, means entering an arena where digital adversaries have the capacity and sophistication to cause major disruptions in business operations and affect bottom line performance. Internet start-ups are outperforming traditional players thanks to technological advantages, deep data insight and a culture where agility rules and innovation is business as usual.This seminar and workshop gives you a unique insight into the new forces at play in a digital-first world. It provides practical guidance on how to start up the much-needed transformation and scale for growth in an online world. It will help you navigate the rapidly evolving landscape of disruptive technologies, innovative business models, new job descriptions and emerging organisational designs.