Fully understand the extent and nature of the adherence challenges that patients face, and in particular the evidence-based drivers of their non-adherent behaviour.
Be able to identify adherence opportunities to effectively contribute to commercial brand outcomes and decrease healthcare resource utilisation.
Know how to design and deliver Patient Support Programmes that resonate with all stakeholders (patients, payers, pharma).
Learn the dos & don’ts, including managing regulatory restrictions, effective enrolment and regional implementation.
Have the unique opportunity to interact face-to-face with one of the world’s leading experts on improving patient adherence, Prof. John Weinman, as well as with Jeremy Sayers, senior consultant with a wealth of experience in this area.