By Attending This Course, You Will

1. Be able to manage medical affairs not only from a scientific perspective but also from the perspective of a brand’s commercial success factors.
2. Learn how medical affairs can contribute to market understanding and to brand development strategy.
3. Be equipped with the insights and tools to develop a competitive medical affairs strategy and to decide on the optimal tactical mix.
4. Learn the pros and cons of commonly used medical affairs tactics.
5. Develop a medical affairs perspective on pharmacoeconomics and market access.
6. Benefit from Chris' wealth of experience in working with medical affairs departments across a wide spectrum of therapeutic and geographical markets.