We know that the first ten years of life are critical for laying the foundation for future active behaviors. This is why quality coaching and positive experiences with sport in school help children stay active. But how do we encourage primary schools to give more importance to physical activity and help kids reach their best potential ? How can we work together to make a difference ?

Sport and Citizenship, together with Nike and Fesi, are happy to invite you to an inspiring session with the leaders in the field from government, education and sport. Join us to discuss ways forward in creating a more active generation.

Programme:

10h00 | Welcoming of participants
Maria Luisa Fernandez Esteban, Deputy director, Sport Unit, European Commission
Laurent Thieule, President of Sport and Citizenship

10h15 | Why we focus on schools ?
Dan Burrows, Senior Director Emea, Global Community Impact, Nike

10h30 | Panel debate
Richard Bailey, Head of Research, Icsspe / The benefits of physical activity for younger age group
Wendelin Huebner Director Key City Activation Berlin adidas ag / The 360° Action
David Blough, Director, Play International /
Ivar Oosterveld Vice President, Legal Department Foot Locker Europe

11h30 | Interview session with a SPECIAL GUEST, stay tuned !

11h45 | Conclusions
Jérôme Pero, Secretary General, Fesi

12h00 l Signing Ceremony of the Brussels Active Kids Statement

12h15 | Networking lunch

Registrer on Eventbrite BE, search for "Shaping the new generation of Active Kids"