mpact will be at the center of Horizon Europe. Already in Horizon 2020 the Impact section has been extremely important, especially if you were applying for an Innovation Action (IA).

Still, most proposals fail to address this section adequately. In this webinar, we will focus on both sections and and provide practical tips based on examples from our H2020 proposals.

Topics covered:  

• Impact in H2020 proposals – examples of different approaches to addressing the “Expected Impact” of your proposals
• Impact indicators and impact assessment methodologies  
• Barriers to achieving the Expected Impact – Types of barriers, Barriers vs. Risks  
• How to identify and select the best exploitation, IP and innovation strategy to maximize the potential impact of your H2020 project  
• Business plans, market uptake strategies  
• Exploitation and sustainability – examples of project and partner level approaches and routes  
• How to tailor an effective dissemination and communication plan to maximize the potential impact of your H2020 project  
• Tools, measures, strategies, and channels to reach your target group and communicate the right message in the right way  
• Knowledge management, Open Access, Open Data  
• Dissemination and communication under Ethics and IPR issues
• Lessons learned from evaluations  

At the end of the webinar, you will know how to address all the expected impacts in your proposal and draft a sound dissemination, communication and exploitation strategy.