For our next educational series, we’ll be looking at expansion. Moving into international markets can bring a multitude of benefits such as a larger and more diverse customer base, greater access to talent and reduced operational costs. All of these factors contribute to a more resilient business.

However, undergoing such a venture can be intimidating. Maybe you don’t know what market to move to. Perhaps you have identified this, but don’t know how to actually enter that market.

This is where the skills and expertise of PR specialists can thrive. With an understanding of media landscapes, they know how to make a story newsworthy for different audiences.

On 8 July, we’ll be hosting a webinar titled ‘Scaling Across Borders With PR’. This webinar will be a discussion between PR professionals from around the world, sharing insights into the unique challenges of their media landscapes, and the strategies they use to enter into new markets.

We’ll be joined by PR specialists from the UK, the Netherlands, Germany and the US. They’ll be helping you understand how PR helps with expansion, with unique insights into their specific markets. You'll be learning:

- Why you should consider expanding into new markets

- How to make your brand ready for expansion

- Identifying where to expand

- How to execute a PR strategy for expansion