As part of the H2020 SmartCulTour European project on cultural tourism, the theme of the workshop will be “International Day for Monuments and Sites: Campaigns and activities to promote cultural tourism within the framework of European H2020 projects”.

Through various presentations by tourism experts and case studies of different projects, this workshop aims to:

• set the scene in cultural tourism,
• convey the value of culture in the sustainable tourism offer – cultural value communication campaigns, and
• discuss sustainability in cultural tourism – Greenwashing or added value as promotion tools?