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Campaigns and Activities to Promote Cultural Tourism

International Day for Monuments and Sites

As part of the H2020 SmartCulTour European project on cultural tourism, the theme of the workshop will be “International Day for Monuments and Sites: Campaigns and activities to promote cultural tourism within the framework of European H2020 projects”.

Through various presentations by tourism experts and case studies of different projects, this workshop aims to:

  • set the scene in cultural tourism,
  • convey the value of culture in the sustainable tourism offer – cultural value communication campaigns, and
  • discuss sustainability in cultural tourism – Greenwashing or added value as promotion tools?


18 Apr 2023 @ 09:30 am

18 Apr 2023 @ 02:00 pm

Duration: 4 hours, 30 minutes


European Parliament Office Madrid

46 Paseo de la Castellana

28046 Madrid




Organised by

CIHEAM - Mediterranean ...

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