To reach their greenhouse gas emissions reduction targets and to transform their businesses, many companies are relying on replacing revenues from their current business models with circular business models – that is repair, resale or subscription services. The idea is that is they will reduce their revenues from traditional business models while increasing revenues from circular services – and in turn reduce their emissions. But although the hope for these new revenue models exists, in practice they are far from replacing traditional linear take-make-waste models due to weak financial incentives and underoptimised infrastucture for reverse logistics.

Some of the key questions we will cover in this session include:

• What will it take to make circular business models the norm rather than the exception?
• How effective will current and proposed legislation be for stimulating sufficient investment in circular business models? Can adjustments to EPR legisation help?
• What more needs to be done to move from fantasy to reality?