We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We may also share information about your use of our site with our social media, advertising and analytics partners. Read more about our Privacy Policy.

I got it!

Ms Duena Blomstrom

Chief Growth Officer & Founder of Emotional Banking

Duena Blomstrom is the 2016 #LinkedInTopVoice, FinTech Analyst & digital Experience Designer #FinServ25, #NextBank100, Top 10 CityAM Power Influencer, Top 3 most influential women in the City, ex CMO & Head of Sales for Meniga, Mentor, Speaker, Blogger and Angel Investor. With
a background in psychology as well as business, Duena is on a crusade to teach corporations that big-4-wooden-language is dangerous; she is passionate about getting FIs to think about the concept of ‘Emotional Banking’ or how to stop thinking feature set and start thinking customer’s feelings. She is interested in all things at the intersection of technology,
innovation, and behavioural science and a fervent proponent of changing culture to make experience design part of the organisations’ DNA.