Ruud van Elk (1988) started working as S&C coach and Sport Scientist at the PSV Academy after graduating from Maastricht University (Health Sciences / Biology of Human Performance). In 2014 he became the first team’s Sport Scientist at the club from Eindhoven. Furthermore he is involved in PSV’s Fieldlab Football in which the clubs cooperates with universities and companies to develop innovative sport’s technologies and services as close to the sport as possible. Finally Ruud teaches different courses as a guest lecturer at multiple universities and the KNVB on performance- and data analysis.