The conference will examine all possible market scenarios, pricing issues, ways to adapt the supply chain to the new market order or to diversify product portfolios, improve operational environments and tackle logistical and supply costs and constraints. The program also offers examples of best practice in restructuring existing production capacity and asset operations. And explores a huge range of significant issues from sustainable development solutions or responding to the new capacity expected in the Middle East and prospects for demand growth to product innovation and the debate about switching focus from commodities and pursuing specialty products.