Marketforce and the IEA's 19th annual The Future of Air Transport conference is unrivalled for the scope and depth of its presentations, with high level speakers offering insight into the aviation industry today. Last year over 150 senior level delegates met to discuss the strategic direction of the sector with colleagues from around the world. Debating the business of air travel with air transport executives from across the world This year geopolitics and global disasters have demonstrated the sensitivity of the air transport industry to events beyond its control. Fortunately, a strong strategic focus has minimised the collateral damage and, as traffic figures signal an upturn of the economic situation, the industry is set to sustain growth. The high price of oil will be impacting heavily on all airlines: meaning that in 2011 building revenue and increasing efficiency will be key to bolstering profit figures. The following topics will be on the agenda at The Future of Air Transport:Explore the strategy for success and envision the industry's future with key figures in the leaders forumQuestion the implementation of the European Emissions Trading SchemeDebate the impact of alliancesConverse with airport executives as they define their relationship with airlinesGain insight into the decisions influencing airlines choice of distribution pathwaysDetermine the most effective ancillary revenue and pricing strategies What the industry is saying about The Future of Air Transport conference:"‘A must attend event. I’m delighted to be involved again this year" Julian Carr, Managing Director, bmibaby"Timely discussions of the industry’s legislative challenges" Paul Gretch, Director, Office of International Aviation, U.S. Department of Transportation"The Future of Air Transport thoroughly deserves its place on the industry calendar. It offers unique networking opportunities and strategic discussions of the highest level"