Module 1 Addressing the Press and Decision-Makers EU Lobbying and Communication - 2 Sides of The Same Coin• Complexity of the EU legislative system: a great lobbying opportunity• Who is your target audience• Analysis of a sample position paper and conclusions of do-s and don’t-sMake it Stick - 7 Principles of EU Communication with ImpactMaking the Most of European Public Events• Make an impact: EU public consultantations, Industry events, Brussels conferences• Key to effective public presentations in an EU contextE-mails & Press Releases• E-mails and letters to EU officials• Writing a press release – case study and practical tips• The journalist’s view: what makes a press release worth quoting?Meet the Press (Print, TV and Online)• Talking with and talking to journalists (on the record, off the record)• Line to take and targeted messagesBriefing For the Camera ExerciseLive Recording of Interviews In GroupsReview and Analysis of Recorded Camera Exercises in GroupsModule 2: Online Tools & Real-Time MediaOnline Communications in EU Public Affairs: A Potential Game Changer• Spread your message in Brussels, Europe and beyond• 21st century tools, 20th century mindset• Communication 1st, technology 2nd• Who understands online: the Brussels arena and the web• What is your digital communications goal and who are you trying to reach? Digital Toolbox for EU Policy Professionals: 7 Methods & 100 tips • #1: Your website: its real purpose and how to make the most of it• #2: Start a conversation: e-mails, newsletters and mail groups... and some content ideas• #3: Writing a blog: why you need it, what to write about and how to spread your message• #4: Real-time and social media: how to leverage LinkedIn, Twitter, Facebook, Youtube and others• #5: Get found: Wikipedia, Google and tips on how to be found by policy makers & journalists• #6: Keep an open eye: how to monitor news, events & EU developments with free tools• #7: Analyse your impact: what gets measured, gets fixed (and you can convince your boss too!)How to Start Now: Easy Steps for Both the Non-Experts & the Advanced