Improve your communication strategy with Press, policy makers and social media... because working effectively in Public Affairs requires professional communication! KEY TOPICS• 7 Principles of EU Communication with Impact• Effective writing to EU Policy Makers & Journalists• The Brussels Press Landscape (Print, TV and Online)• Live Camera Exercise Interview Simulation• Online Communication in EU Public Affairs• Social Media for EU Policy Professionals• Newsletters, Blogs, Online Tools• How to Lobby with Google, Wikipedia• Online Monitoring and Intelligence...