At this advanced-level conference, leading authorities representing a variety of industries and sectors from Europe, Asia, North America, and Latin America, will reveal the keys to successful enforcement.You will receive practical tips and valuable guidance on:Getting in-house and outside counsel, enforcement agencies and other industries ready for the fight, as well as the critical need to collaborate, share information, communicate and train appropriate parties.Making a case that sticks against a counterfeiter.Convincing management to buy into your global anticounterfeiting and brand management program, and managing the program with limited resources and budget.Enforcing trademark rights in China, Africa and Turkey.The status of ACTA in Europe and beyond, public awareness campaigns by INTA and issues and projects that INTA’s Anticounterfeiting Committee is working on to protect rights holders.Stopping the transshipment of counterfeits, including cooperating with Customs.Tackling counterfeit sales over the Internet.An update on OHIM's activities concerning the European Observatory on Infringements of Intellectual Property Rights.