SMi Group is proud to present the 5thconference in their highly successful series of Social Media in the Pharmaceutical Industry this January that will allow companies to focus on how to improve their existing social media strategies, how to innovate into the new and emerging techniques and technologies and enhancing their company’s engagement potential. We are excited to also feature talks from key companies in the industry, including Google, Pfizer, UCB Pharma and Bayer, and will focus on case studies from the industry, techniques for social media use and implementation of social media mechanisms.Key reasons to attend include: Speak with the key opinion leaders of the industry about the future of social media, digital pharma, e-marketing and regulationsHear about the case studies in the industry: how the affected those involved, how they were successful and the reasons that they were unsuccessfulLearn about crisis management, adaptations and risk management in unsuccessful campaigns, and apply them to your own company’sDiscuss the latest technologies in social media with companies that create them, and debate their benefits and difficulties with those companies that utilise themPut forward problems and difficulties of your own, and discuss potential solutions and action plans for the future