With new generation of travelers growing up in Russia, Russian OTAs need to make strong marketing efforts in order to change people’s habits.Russia is experiencing a significant increase in online travel. One of the four key global emerging markets, Russia is showing greater growth than the developed world and already enjoys a substantial share of global online travel consumption.Russia is now at a crucial point in terms of travel development being transformed into a dynamic and unique travel marketplace.With the largest Internet audience among all European countries and a fast growing affluent middle class Russian travel market is rapidly moving online.The conference mission is to bring together online travel players who wish to secure their place on the dynamic online travel market, to position their company in the right way, adapt a winning strategy and learn to take advantage of the new marketing instruments.The conference program is designed to reflect the latest online trends and to meet the most valued industry expectations and demands.KEY ISSUES INCLUDE:Online landscape in Russia: how is it changing?Startup trends in RussiaOnline ancillary servicesInvesting in emerging travel marketsFuture of payments and mobile e-commerceHow social media & mobile apps are influencing the online hospitality sector?How you can target travelers online?How to make life easier for millions of travelers?Strategies for transforming the travel marketplace in Russia with new products and servicesBusiness intelligence (BI) tools in travel distributionThese and many other issues will be the business of the day at plenary sessions and panel discussions.SPEAKERSSpeakers at Online Travel 3.0 are acknowledged international and Russian market experts, OTA CEOs and experts, meta search systems, social travel planning and online hotel booking companies, travel start-ups, social media, online insurance and car rental companies, travel industry leaders and IT providers that will add exceptional value to communication and networking at the conference.Conference attendees will have a chance to experience the value of sharing best practices with advanced business strategists and experienced market practitioners who will enhance the conference program.Online Travel 3.0conference is an ideal meeting and networking ground organized for high level attendees that will add value to the uniquely effective marketing opportunities.