Held annually in Moscow since 2005, Air Transport Marketing and Sales is the international conference that has gained recognition as Russia’s major networking platform for airline business and travel industry profes-sionals.The conference mission is to bring together two related business sectors and those players who wish to secure their place on the dynamic air transport market, to position their company in the right way, adapt a winning strategy and learn to take advantage of the new marketing instruments.The conference program is designed to reflect the latest trends on air transport market and to meet the most valued industry expectations and demands.The year 2011 have seen an extensive growth of international and domestic air traffic in Russia raising a point of changing business development strategies in a post-crisis environment.Russian start-up carriers are rapidly changing the balance of power and mar¬ket configuration, and are in-creasing competition.International route network expansion opens new opportunities for the pas¬sengers and for the agencies which are now looking toward every opportunity to improve business efficiency.Building internet sales structure, managing an on-line agency and improving distribution systems have be-come the key issues for discussions for the confer¬ence speakers and attendees.Russian Online Travel Industry’s Reality, Future Challenges and Opportuni¬ties. The World of Meta Search: Opportunities and Pitfalls. How Social Media is Changing Travel Trends? Airlines Going Mobile — Opportunities to Change Pro¬cess for Better.These and many other issues will be the business of the day at plenary ses¬sions and panel discussions.Speakers at Air Transport Marketing and Sales are acknowledged international and Russian market experts, senior airline commercial management, travel in¬dustry leaders and IT providers that add exceptional value to communication and networking at the conference.Conference attendees have repeatedly pointed out the value of sharing best practices with advanced business strategists and experienced market practitioners who will enhance the conference program.Uniquely, the conference brings together the Russian & CIS airline and travel business community that may not be represented at any other event in the region.Active participation in Q&A sessions and involvement of the leading GDS / service providers, airports, sales agencies, insurance and industry suppliers add value to panel discussions and informal networking during the evening reception and coffee breaks.