SMi's 3rd annual Social Media in the Utilities Sector conference will address how utilities are using social media as a two-way channel to listen to and communicate with customers, while building customer intelligence and extending brand identity.
Customer engagement continues to be among the top concerns of utilities executives worldwide. As consumers flock to social networking platforms to connect with each other and with businesses of their choosing, utilities need to incorporate social media as part of their broader customer engagement programmes. By doing so, this will help improve the current relationship that many utilities have with their customers. Against this backdrop, SMi’s 2nd annual Social Media in the Utilities Sector conference will provide the ideal platform for discussion on how social media can serve as a beneficial tool in recruitment, improve customer relations and develop brand reputation which can contribute to commercial success. The two-day conference programme will feature an array of case studies on Utility social media strategies, sharing valuable lessons learnt and best practices from Affinity Water, Northern Powergrid, Jamaica Public Service Company Limited, Vitens, Electricity North West and RWE npower among others.