Overview: Attracting New Patients is essential for growing and sustaining a Health Care Provider's Practice. Patient Attraction is a big business leading many providers, without knowing it, to commit highly visible HIPAA violations. Key patient attraction tools like websites, social media, patient satisfaction surveys, email and text messaging are all subject to HIPAA rules that are frequently overlooked or ignored.This webinar will explain HIPAA Rules that apply to frequently used marketing tools for Patient Attraction andExplain how to avoid HIPAA violations regarding:Provider websitesPatient TestimonialsSocial MediaPatient Communications and SurveysWhy should you attend: HIPAA Rules for the most common patient attraction tools are clear and unequivocal.One look at a health care provider's website can provide undeniable evidence of a HIPAA violationWhere there's smoke, there's fire - an investigator who sees a clear violation of a basic HIPAA Rule has reason to suspect there are many more and look for themMore than 173,000 separate breaches of Protected Health Information (PHI) affecting less than 500 individuals were reported to the U. S. Department of Health and Human Services (HHS) between September, 2009 and May 31, 2015In the same period HHS received approximately 1240 reports of PHI breaches that affected 500 or more individualsHHS expects to receive 17,000 complaints in 2015 from individuals that their HIPAA privacy rights have been violatedHHS conducts a preliminary review of every complaint and by law must investigate any complaint when the preliminary review indicates a possible violation due to willful neglectHHS said as a practical matter it investigates every case when the preliminary review indicates a possible violation of the HIPAA Rules - regardless of whether the violation may be due to willful neglectEven if a Covered Entity or Business Associate did not know and, by exercising reasonable diligence, would not have known it committed a HIPAA violation it is liable for civil money penalties of up to $50,000 for one violation and up to $1.5 Million for identical violations during the same calendar yearAreas Covered in the Session:Your Responsibility for HIPAA Compliant Patient AttractionThe Most Frequent HIPAA Violations:WebsitesPatient CommunicationsSocial MediaWho Will Benefit:HIPAA Compliance OfficialsTop ManagementHealth Care Provider Practice ManagerRisk Manager - Compliance ManagerInformation Systems ManagerLegal CounselHealth Care Marketing/Advertising Executives