By Attending This Course, You WillBe able to define a digital strategy for your brand or therapeutic area to stay competitive.Know how to select the digital tactics which are best suited to achieve your specific brand plan drivers and leverage points.Decide per tactic how ambitious you want to be and what it takes to implement your preferred tactic in your preferred scope.Know how to tightly integrate digital into your overall marketing, sales and medical education strategy and ensure “fusion” of your online and offline efforts while respecting legal and regulatory guidelines.Learn from well-metricised examples of successful e-tactics for physicians, consumers/caregivers and other new stakeholders like payers, nurses and pharmacists.Know whether you are focussed on the right KPIs and be able to answer ROI related questions concerning your digital tactics.Why You Should AttendThe Content: This course not only provides you with an explanation behind concepts, tactics and trends, but more importantly, it discusses the integration of digital in the overall business strategy and marketing plans. The course also examines the perspective of the customer and other stakeholders and uses multiple, real, best-practice cases to bring the theory to life.The Experts: Our expert-trainers, Ruud Kooi and Beverly Smet, not only have a wide international experience in digital marketing (over 100 completed projects with over 20 different pharmaceutical or medical device companies) but they have also built up a very strong reputation within the international digital community as high-impact consultants and trainers.The Strategic Digital Pharma Marketing Course is the only available public training course delivered by Beverly and Ruud on the topic of digital pharma marketing.