By Attending This Course, You WillNot miss the opportunities offered by the Internet for digital/cross-channel customer-centric communication in Medical Affairs.Be able to design a digital strategy for key disciplines in Medical Affairs: medical education, medical information, KOL management, dissemination of data and clinical trial recruitment.Know how to integrate digital initiatives in a balanced Medical Mix while respecting legal and regulatory guidelines.Be able to assess the clinical impact of e-medical programmes and how to create KPIs and dashboards to assess the success of your cross-channel activities.Learn from well-metricised examples of successful e-medical tactics for physicians, consumers/caregivers and other new stakeholders.Be prepared for emerging digital trends that will impact Medical Affairs.Why You Should AttendOn the one hand, there is a strong need from pharma customers (physicians, but also patients, nurses, (hospital) pharmacists etc.) to receive the latest medical information “anytime, anywhere” – on websites, but also on tablet devices and smartphones. On the other hand, pharma is experiencing cost pressures in the promotional space. As a result, more efforts are being put into blended or pure online offerings, which not only result in budget efficiencies, but will also be preferred by time-pressured customers. The Content: This course not only provides you with an explanation about concepts and methods but also, and more importantly, it discusses the integration of digital in the overall business strategy and medical plans (with practical examples) as well as the perspective of customers and stakeholders, including several best-practice cases.The Experts: Our expert-trainers, Fonny Schenck and Ben Harbour, have a wide international experience in integrating digital into pharma companies’ business communication processes. In addition, they have also built up a very strong reputation within the international digital pharma community as high-impact consultants and trainers.The Strategic e-Medical Affairs Course is the only available public training course delivered by Fonny on the topic of digital strategy for medical affairs.