Not long ago, probiotics were rarely discussed, with little knowledge of their benefits or demand for daily consumption. Today, probiotics have become one of the top functional ingredient trends in the United States—with interest growing exponentially around the world. Consumers have an increased understanding of the benefits of these good bacteria, resulting in a desire to take them proactively and a new demand to find probiotics in everyday foods and beverages that easily fit into busy lifestyles. Join probiotic experts from Ganeden to learn more about the demand for probiotics from consumers and ease of formulation into functional foods and beverages, with a patented and science backed strain that has proven survivability.