By Attending This Course, You Will

1. Learn the techniques and approaches that have been proven to work best for forecasting sales of pharmaceuticals – including pharma-specific drivers like market access, step-care, targeted therapies etc.
2. Be able to challenge the forecasts others have produced for you, and build your own forecasts in most situations.
3. Understand the concepts behind evidence based forecasting techniques for pharmaceuticals, which will be explained in simple, non-mathematical terms and backed up with real examples from the pharma industry rather than with vague illustrations.
4. Be able to determine the right level of detail to include in your forecast and understand the reliability of the different data sources you will use.
5. Receive an Excel-based forecasting tool which integrates all the techniques taught during the workshop. This ensures you leave with a hands-on ability to apply what you have learned over the two days.
6. Receive Gary’s book Sales Forecasting for Pharmaceuticals: An Evidence Based Approach. This is an excellent resource which dives further into the content and examples covered during the course and will assist you in your forecasting activities.