Be able to define a digital strategy for your brand or therapeutic area to stay competitive.
Know how to select the digital tactics which are best suited to achieve your specific brand plan drivers and leverage points.
Decide per tactic how ambitious you want to be and what it takes to implement your preferred tactic in your preferred scope.
Know how to tightly integrate digital into your overall marketing, sales and medical education strategy and ensure “fusion” of your online and offline efforts while respecting legal and regulatory guidelines.
Learn from well-metricised examples of successful e-tactics for physicians, consumers/caregivers and other new stakeholders like payers, nurses and pharmacists.
Know whether you are focussed on the right KPIs and be able to answer ROI related questions concerning your digital tactics.
Receive Across Health's book Delighting Pharma Customers in the Omnichannel Age - which is described as "the missing manual for pharma marketers".