Learn how to uncover the unmet needs of strategic accounts and to develop patient-centric strategies that drive value for both your company, your account and patients – Know how to design and organise well-coordinated multi-functional account teams that result in much more effective KAM – Learn how to set up a KAM plan and to measure KAM success.

By attending this course you will learn;

1. How to develop patient-centric strategies that drive value for both your company, your account and patients.
2. Approaches to uncover the unmet needs of Key Accounts.
3. Analytical tools for discovering new growth opportunities within Key Accounts.
4. How to prioritise triple-win opportunities for optimal value creation.
5. What well-coordinated multi-functional account teams look like, and how such teams result in much more effective KAM.
6. Best practices for setting Account Plan KPIs and for measuring Key Account success organisationally.