Intern. Workshop on Data Mining in Marketing DMM 2020
July 17, 2020, New York, USA
The scope of the Workshop
In business environment data warehousing - the practice of creating huge, central stores of customer data that can be used throughout the enterprise - is becoming more and more common practice and, as a consequence, the importance of data mining is growing stronger. Data mining allows indeed to extract the most important information from such vast data and to uncover previously unknown patterns that may be relevant to current business problems, thereby helping business managers to transform data into business decisions.
In marketing data mining has several and profitable applications. It can help to identify market segments containing customers with high-profit potential, and then build campaigns that favorably impact their behavior; to detect customers dissatisfied and ready to leave, and then align campaigns more closely with their needs; to outline profiles of prospective customers, and then increase the response rates of the acquisition campaigns, and so on.
The papers will be reviewed by the International Program Committee of ICDM
The goals of this workshop are to:
Topics of interest include (but are not limited to):
Paper will be published in the workshop proceedings by ibai-publishing. PostScript (compressed and uuencoded) or PDF paper submissions should be formatted according to Springer LNCS format, with a maximum of ten pages. Author's instructions along with LaTeX and Word macro files are available on the web at http://www.springer.de/comp/lncs/authors.html.
Please submit the electronic version of your camera-ready paper to email@example.com and reference to DMM 2020 in the header.
After the conference, authors are invited to submit a revised version of their paper to the International Journal Transactions on Machine Learning and Data Mining of the ibai publishing house.. Please submit a revised version of your paper after the conference to firstname.lastname@example.org.
17 Jul 2020 @ 09:00 am
17 Jul 2020 @ 06:00 pm
Duration: 9 hours
Marriott Downtown, Albany Street, New York, NY, USA, 8 Albany Street
10006 New York