We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We may also share information about your use of our site with our social media, advertising and analytics partners. Read more about our Privacy Policy.

I got it!

The Strategic Digital Pharma Marketing Course

2-Day Training Course with Jan Keuppens & Vladimir Rogiers

Learn how to design a digital marketing strategy for your brand, therapeutic area or company that integrates into the whole marketing mix – Grasp the full power and trends of all digital tactics in pharma – Learn how, and when, to select the appropriate tactics, optimise the mix and how to measure their business impact.

By attending this course you will learn;

  1. How to integrate digital into your overall pharma marketing, sales and medical education strategy.
  2. A step-wise process to define a multi-channel customer engagement strategy.
  3. The 6 multi-channel communication strategies to consider.
  4. The possibilities, impact and best practices of each digital communication channel.
  5. Know how to select the best-suited digital tactics and how to implement them.
  6. Know which KPIs to use to measure the ROI of your digital tactics.
  7. How to correctly use key measurement tools, such as the MCQ, the NPS, etc.
  8. Learn from real-life examples to avoid pitfalls and gain new ideas.


8 Oct 2020 @ 10:00 am

9 Oct 2020 @ 04:00 pm

Duration: 1 days, 6 hours


Hilton Zurich Airport Hotel

Hohenbühlstrasse 10


Organised by


Similar Events in Health

Similar Webinars in Health

Recent Publications in Health

Recent Videos in Health

Recent News in Health

Today's #COVID19 update (27.09.2020) Global: ▪ 32 916 707 cases ▪ 995 147 deaths EU/EEA/UK: ▪ 3 163 538 cases ▪ 1… https://t.co/fxE2KYp43P

@ECDC_EU - 27 Sep 2020 18:07

"Next Wednesday, 🌍 leaders will meet virtually at #UNGA to discuss the work of the ACT Accelerator & to call for th… https://t.co/eHQJ6MsYGs

@WHO_Europe - 26 Sep 2020 20:25

Today's #COVID19 update (26.09.2020) Global: ▪ 32 613 844 cases ▪ 989 728 deaths EU/EEA/UK: ▪ 3 125 005 cases ▪ 1… https://t.co/oVzdykzecy

@ECDC_EU - 26 Sep 2020 19:45

Recent Speakers in Health