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Shifting paradigms with heat pumps: new business models

How can innovators overcome the limitations of the traditional approach in the heat pump industry?

In the traditional business model heat pump manufacturers sell products to end-users via wholesalers or installers, they are installed by installers and the user purchases fuel in a separate contract.

Due to the complexity of the product and the challenge to integrate it into the building envelope, that end-user must rely on expert advice.

This makes installers/planners/architects gatekeepers to a fast and successful roll-out of low carbon solutions such as heat pumps.

A more or less artisan approach to renovation limits economies of scale and hence simplification and cost reduction of installations.

How can innovators overcome the limitations of this traditional approach?




10:30 - 10:40 : Setting the scene and ETIP RHC Projects database examples - Dan Stefanica, Head of Projects at EHPA


10:40 - 11:40 : Business model inspiration


1) Presentation by Andrea Barbon - Sales Application Manager - Large Heat Pumps at Turboden;


2) Presentation of the SunPeople Project by David Bourguignon - Project Manager at ALOEN and Jonathan Selman - Low Carbon City Officer at Plymouth City Council;



3) More value from heat pumps by smart operation as “virtual batteries presentation by Thomas Walter - Managing Director at Easy Smart Grid



4. (Invited) Presentation of the 'Rethinking heat: a utility based approach for ground source heat pumps' by Mark Howard - Project Manager at Regen


11:40 - 12:00 Q&A session


5 May 2021 @ 10:30 am

5 May 2021 @ 12:00 pm

Duration: 1 hours, 30 minutes




Organised by

European Heat Pump Association (EHPA)

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