You’re writing your proposal. In an ideal scenario, everyone is interested in your activities and in the great research and advancements you want to achieve in your field. But this is not necessarily the case.

To clearly define our target audience, we need to narrow down our focus to those groups who are likely to be interested in our project’s results. If this first analytical step is not done properly, we may miss an important target group, sector, or region.

At proposal stage, it’s important for you to understand what type of audience you may have and the needs of your target groups for successful project implementation.

Together we will:

• go through some of our winning proposals
• share some tips that helped us define our audiences at proposal stage
• outline the connection between communication, dissemination, and exploitation in terms of different audiences
• touch upon reporting and the audiences the EC expects you to reach